About us

We love Apple and the watches they made, it was just the band that was our problem. The hot & sweaty wrist underneath the band, the occasional hair pulling, rubbing against your skin causing irritation, and the list goes on and on and on. There was room for improvement. We was motivated that it should be fashionable and durable, strong and comfortable.

Our mission was born. Together with my partner and best friend we decided to start our journey into creating the bands. I was doing the material research, she focussed on the comfort and design. And here we are, 3 years later and 1000s+ happy customers.

Your Apple Watch doesn't have to be just a boring watch. It could be a part of your fashion statement. With the right bands, your watch could be a fun statement piece. Make it personal.